7 DAYS TEES OFF BUILD UP TO 2015 DP WORLD TOUR CHAMPIONSHIP

(Dubai, UAE) – Today, the UAE’s most popular English language national newspaper, 7DAYS, will tee-off the build up to the 2015 DP World Tour Championship, Dubai as part of its ongoing partnership with the European Tour’s season ending tournament until 2017.

DUBAI, UNITED ARAB EMIRATES – NOVEMBER 23: Rory McIlroy of Northern Ireland plays his tee shot at the par 5, 14th hole during the final round of the 2014 DP World Tour Championship at Jumeirah Golf Estates on November 23, 2014 in Dubai, United Arab Emirates. (Photo by David Cannon/Getty Images)

The seventh US$8million DP World Tour Championship will see the top 60 players compete on the Earth course at Jumeirah Golf Estates from Thursday 19 to Sunday 22 November.

As Official Newspaper, 7DAYS will provide readers with the very latest information on The Race to Dubai and tournament news in the run up to the DP World Tour Championship via the newspaper, online at 7DAYS.ae, mobile and social media channels.

“We’re thrilled to be partnering the grand final of The European Tour,” said 7DAYS CEO Mark Rix. “It’s fantastic for the region that the European Tour reaches its conclusion in Dubai and it’s something we’re very proud to be a part of.

“We were delighted to partner with the DP World Tour Championship for the first time in 2012 as we believed we could add even more value to what is already an incredibly successful event.

Nick Tarratt, Director of European Tour International – Dubai Office, said “Last year over 50,000 spectators attended over the four days of the DP World Tour Championship, which makes it one of the largest sporting events in the UAE, and we believe that 7DAYS’ promotional activity will continue to be a major contributor to encouraging spectators to attend.”

For the second year running, a highlight of the DP World Tour Championship campaign will be the ‘Race to 7DAYS’ competition featuring amazing prizes from DP World Tour Championship sponsors.